EBAA’s Expanding Horizons Campaign to be Featured at EBACE2018
March 19, 2018
With a goal of raising awareness of business aviation’s growing role in Europe, EBAA recently launched its Expanding Horizons program.
The five-year campaign seeks to provide education about, and positively establish perceptions surrounding, the value and benefits of business aviation to Europe. The launch event is anchored by a groundbreaking report: the Booz Allen Hamilton Economic Report on Business Aviation in Europe. Among other features, the report includes country profiles, demonstrating the value of business aviation to countries and communities throughout Europe. EBAA Economic report 2017
“Business aviation is critical to the economy of Europe, providing access to more than three times the city pairs provided by scheduled carriers,” said Eric Drosin, director of communications for EBAA. “In fact, 96 percent of these city pairs are not served by scheduled air transport. This access is unique to business aviation, and is an important conduit of enterprises throughout Europe, not to mention an important asset to humanitarian efforts.
“Yet many people are unaware of the vital connection business aviation provides communities in Europe,” Drosin added. “Expanding Horizons aims to promote the value and contribution of business aviation throughout Europe.”
The Expanding Horizons campaign will be an ongoing effort, and will include a website, social media assets, hero video and member profiles. Expanding Horizons also will publish a Future of Sustainable Air Transport report, considering the insights of millennials across Europe, and a social media video to raise awareness among potential users of business aviation.
EBAA invites all industry members planning to attend EBACE2018 to join association representatives at a Communicators Breakfast on 30 May, to learn more about the campaign, and how the business aviation community can use social media to share the value of business aviation in Europe.
“This session will provide attendees with practical tips for using social media to spread the word about business aviation’s contributions to the European economy and communities,” said Drosin. “We invite all EBACE attendees to come learn more about how to promote the value of business aviation in Europe.”