Expanding Horizons Initiatives in Focus at EBACE2019

14 March 2019

Launched in 2018 by the European Business Aviation Association (EBAA), the #ExpandingHorizons initiative aims to spread recognition of business aviation as a pioneering, accessible, indispensable and desirable transportation option throughout Europe. These messages will also be showcased throughout this year’s European Business Aviation Convention & Exhibition (EBACE2019) taking place 21-23 May in Geneva.


Signage and marketing featuring individuals working throughout Europe’s business aviation community – a key aspect of #ExpandingHorizons – will be displayed throughout EBACE2019. This includes portraits of the 10 ambassadors who represented the European business aviation industry last October at the renowned One Young World Summit at The Hague, Netherlands.

Additionally, the Young Professionals networking event will include an innovative session, built around the premise of television shows like “Dragon’s Den” and “Shark Tank,” featuring these ambassadors as they pitch a new industry initiative demonstrating how young industry professionals can make an impact within business aviation.

“This stems from a social entrepreneurship workshop held during One Young World, and will include a panel of four or five industry experts who will review their proposal,” said EBAA Strategic Communications Advisor Taunya Renson-Martin. “If industry interest is shown, EBAA has pledged to help bring their concept to reality.”

The young professionals also will participate in the annual EBACE Careers in Business Aviation Day, which introduces students to potential opportunities within the industry. “It’s very important that young career seekers are able to ask questions of people close to their own age, some of whom recently started their first jobs in the industry,” Renson-Martin said.

Environmental sustainability is another topic that will be highlighted at EBACE2019.

“In fact, sustainability was a top issue cited in #ExpandingHorizons focus groups with government officials, prospective aircraft charter customers and students,” Renson-Martin said. “All three audiences stated that sustainability is imperative for the perception of business aviation as a responsible and viable industry. We must therefore be at the forefront of sustainability efforts, because we’ll lose the race with regulators, customers and employees if we aren’t.”

EBAA has also developed a series of #ExpandingHorizons industry resources, including presentations, flyers and infographics that will be available at the EBAA booth on the exhibit floor. Learn more about #ExpandingHorizons.